General Electric Product Sales Specialist - Biacore (SPR) - Boston in Austin, Texas

About Us:

We offer solutions to support your work from biological research to clinical therapy, including tools for research, drug discovery, diagnostics and bioprocessing.

There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with more

than 11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For more than 60

years, GE Healthcare Life Sciences has globally supported the development and use of new therapies, helping

accelerate the journey from biological understanding to clinical therapy. GE Healthcare Life Sciences works with

cutting edge technology enabling and advancing the discovery, diagnosis and medical treatments of the present

and the future. We are accelerating biology to cell therapy in ways no other company can.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

The Biacore Sales Specialist is responsible for driving sales revenue, growth and profitability of the Biacore Instrumentation and Consumables product portfolio in the assigned territory.

This technical sales role will focus on increasing revenue by generating sales, from new and existing customers, through effective sales process execution, territory management and providing technical knowledge of Biacore products and associated Surface Plasmon Resonance (SPR) applications.

Essential Responsibilities:

Essential Responsibilities

•Is accountable to achieve orders and sales target for the Biacore product range in the assigned territory

•Forecast orders and sales within the applicable sales funnel tools and reports for their products in their assigned territory.

•Create business plans for territory/assigned accounts including, but not limited to opportunity generation and development, competitive strategies and targets.

•Build strong business relationships and formulate account strategies to continuously strengthen relationships within the assigned accounts/ territory.

•Identify & respond to key account technical and departmental decision makers’ needs. Continuously develop a network of key decision makers within the assigned territory.

•Track and communicate market trends to/from the field including competitor data, and develop and lead towards a sustainable competitive advantage.

•Maintain up to date detailed knowledge of their product, market and industry. Be able to present and discuss the technology, applications and benefits in terms which are relevant to customers.

•Maintain up to date market and competitor knowledge related to their product/solutions/services.

•Drive and initiate development of new business opportunities working with Account Manager, Field Application Scientists and other Sales Specialists to obtain maximum synergy across the business. Continuously update their understanding the customers changing operational issues and challenges.

•Execute successful product demonstrations, internal and external training, seminars, workshops and promotional activities

•Differentiate assigned product offering during the various stages of the sales process, effectively using GE resources and approved product marketing and product promotion material to actively support the customer through their decision making process towards a successful outcome for GE.

•Contribute to account plans where applicable at accounts covered by account managers. Continuously educate and coach account team members on their product strategy and offerings.

•Collaborate with and leverage subject matter experts and other resources within GEHC channels to build relationships and secure business.


  • Bachelor’s Degree or minimum 5 years of selling experience in a medical, healthcare or technical field (e.g. biomedical engineering, medical physics) or Life Sciences field

  • Previous experience in the Healthcare Industry

  • Ability to interface with both internal team members and external customers as part of solutions based sales approach

  • Ability to energize, develop and build rapport at all levels within an organization

  • Strong capacity and drive to develop career

  • Excellent verbal and written communication skills in local language as well as good command of English

  • Ability to synthesize complex issues and communicate in simple messages

  • Excellent organizational skills

  • Excellent negotiation & closing skills

  • Strong presentation skills

  • Able to travel

  • Valid motor vehicle license

  • Must live within and be able to travel extensively within assigned geography, ideally located near Boston (MA, NH, CT, and RI)

Desired Characteristics:

• MBA, MS or PhD

• Sales Experience with biotechnology/pharmaceutical industries in Life Sciences research

• Experience selling or laboratory work involving molecular interactions, biophysical and bioanalytical techniques.

Locations: United States; Connecticut, Massachusetts, New Hampshire, Rhode Island; Greater Boston